Top Fashion Games in New Zealand: Q1 2025 Performance

In the first quarter of 2025, the top fashion games in New Zealand showcased varied performance metrics across downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides insights into how these apps fared on a unified platform.

Skincare Time: Makeover ASMR by DO VAN HUY showed a fluctuating trend in weekly revenue, peaking at around $31 in late January. Downloads decreased from approximately 3K at the start of the year to 1.5K by the end of March. Active users started strong at 4.6K but dipped significantly to 1.1K by the end of the quarter.

Satiszone: Perfect ASMR Tidy from Sonat Joint Stock Company experienced a steady climb in revenue, reaching about $133 in early February. Downloads saw a decline from 2K to just under 400, while active users remained relatively stable, averaging around 4.5K.

Merge Studio: Fashion Makeover, published by Paxie Games, witnessed a robust increase in revenue, peaking at nearly $1K in mid-March. Downloads surged to over 2K in early March before leveling off. Active users exhibited growth, reaching over 4K in March.

Glow Fashion Idol by Crazy Labs started with a high revenue of $983 in early February but saw a decline to $356 by the quarter's end. Downloads and active users also decreased over the period, with downloads dropping from 1.5K to just over 160.

Lastly, Eye Color Mix, another title from Crazy Labs, maintained steady active user numbers around 6.3K, while downloads decreased slightly from 1.7K to just over 500 by the end of March.

These insights reflect the dynamic nature of the gaming market in New Zealand. For more detailed analysis and insights, visit Sensor Tower.